Sonic Bloom? In Airline Audio Branding, Norwegian Leads the Way

In travel, sometimes it’s the most irritating experiences that turn out to be the most inspiring. Over about a 12-month stretch I found myself aboard more Norwegian Air Shuttle flights than I had planned on; but the routing and timing and reasonable fares added up to lots of Norwegian air time. I remember boarding one of the airline’s spanking new 787 Dreamliners at JFK. Okay … Continue reading Sonic Bloom? In Airline Audio Branding, Norwegian Leads the Way

Pretty, right?

But travel isn’t always pretty. In the travel and hospitality industries there are certain observations that are chiefly expressed over drinks among colleagues or in other closed quarters: things like “the French are lousy tippers,” “Israelis are pushy” or “Americans are loud.” And while such findings may contain some elements of truth, does it mean brand-appropriate reaction to them can veer into actual discrimination? Continue reading Pretty, right?