We here at Tripquake love to love you, baby, when you are a part of this wacky thing called the travel industry that really shines: a phenomenal destination, a fine hotel, or maybe just a great story. Much like show business, people on the consumer side often don’t realize what a tough field this is, and how physically demanding it can be. So when something is exceptional, we point it out. If someone is annoying on an international scale, or does supermarket anti-Semitism or discredits someone in this business who is actually doing something right, well, we no like.
Case in point that bastion of ersatz journalism Forbes.com, which today runs a story about the world’s favourite airline, British Airways, that flirts with outright calumny (read it, if you must). The headline alone reeks of the clickbait for which Forbes online has become notorious: “British Airways Centenary Becomes PR Nightmare” the petite headline screams like an overbaked scone, to which we are all like, um, really? Because American airlines like Delta have been such runaway PR success stories recently?
We’re regularly in touch with public relations officials in all walks of the travel industry, airlines included, and not one of them has mentioned any such “nightmare” at the water cooler recently. No one we know at BA has said anything, ditto for some of its competitors such as Virgin Atlantic, either. Doesn’t appear that Forbes’ “PR nightmare” expert actually reached out to anybody at British Airways to get their side of the story. Flake news! (Surprised there aren’t a few Trump-bashing references in there for good measure, too.) Had they bothered to, they might have found out that the airline is actually investing billions of dollars in customer service—why, there’s even a TV show about it!
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Meet the stars of our brand-new show! The first episode of four-part series ‘British Airways 24/7: Access All Areas’ airs on 5th September on @channel5_tv (UK) at 9pm. Filmed over a nine-month period, with narration from award-winning actor James Nesbitt, the series goes behind-the-scenes giving viewers a unique insight into how we’re investing £6.5billion for customers. More info on our Media Centre (link in bio) #britishairways #ba100 #behindthescenes #accessallareas #aviation #avgeek #documentary #channel5
Has BA experienced a few hiccups in its centenary year? Sure! But celebrating one hundred years of flight service doesn’t have anything to do with some pilots who may or may not go on strike, or an occasional IT outage. In this respect, it’s not only unfair to categorize BA’s “situation” as “rotten,” it’s inaccurate, too.
We would argue that the situation of American journalism is rotten, thanks largely to the rabid leftist partisan coma into which lofty titles like The New York Times have fallen, and the unchecked proliferation of big tech in the information ecosystem, creating a media landscape in which bit players like Forbes are merely slaves to the digital dictates of larger corporate tyrants like Google.
We hasten (that sounds sort of British-y, right?) to add that we lost considerable respect for Forbes when one of its editors spiked a story that would have exposed the bullying tactics of Chinese-owned discount travel site Trip.com. Maybe Forbes’ having sold out to a Chinese-based company itself had something to do with that, but the fact is that if Forbes had much real credibility left, it wouldn’t have ditched its Fifth Avenue headquarters for Jersey.
And as for British Airways? Folks, the legacy carrier doesn’t have to claim to B.A. full-service airline because—fun fact!—it is one.
Photos courtesy British Airways.